Military Support

From Service to Startup: Inspiring Veteran-Owned Business Success Stories

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According to the Small Business Administration (SBA), there are nearly two million veteran-owned businesses in the United States. Veterans bring valuable skills to the business world, including leadership, discipline, and determination. The transition from military service to business ownership is not always easy, but many veterans find that the skills they developed in the military give them a competitive edge in managing and growing a company. Many veteran-owned businesses prioritize hiring other veterans as well, creating a supportive network that helps ease the transition from military to civilian life for their employees.


Supporting veteran-owned businesses is a meaningful way to show appreciation for the sacrifices veterans have made. You aren’t just buying a product or paying for a service—you’re investing in companies that prioritize commitment and community. Whether its a cup of coffee from Black Rifle Coffee Company, a t-shirt from Grunt Style or Nine Line Apparel, or a holiday gift from Bottle Breacher or Combat Flip Flops, your purchase from a veteran-owned business makes a difference.


Here are ten inspiring examples of veteran-owned businesses and the impact they have on their communities:


 


Black Rifle Coffee Company


Founded by a former member of the Green Berets, Black Rifle Coffee Company has become one of the most recognized veteran-owned brands in America. The companys mission is to serve premium coffee to people who love America” while supporting veterans, law enforcement, and first responders. Black Rifle Coffee Company has grown rapidly due to its unique branding and strong social media presence.


 


Nine Line Apparel


Veteran-owned and operated Nine Line Apparel produces patriotic-themed clothing and accessories. The term "Nine Line" refers to the medical evacuation request for soldiers injured on the battlefield, signifying the founders' mission to support those who served. Beyond selling apparel, the company is committed to helping veterans through initiatives like the Nine Line Foundation, which offers assistance to wounded veterans.


 


Bottle Breacher


Bottle Breacher, founded by former Navy SEAL Eli Crane and his wife Jen, takes spent bullets and transforms them into one-of-a-kind bottle openers. The business gained significant traction after appearing on the hit television show Shark Tank. With an emphasis on craftsmanship and American-made products, Bottle Breacher employs veterans to help create their unique bottle openers. The company is also deeply committed to giving back to military-related charities, incorporating the spirit of service into its business operations.


 


Combat Flip Flops


Another Shark Tank-backed company, Combat Flip Flops, has a mission that goes beyond selling footwear. Veteran-owned Combat Flip Flops creates fashion and lifestyle products in war-torn countries, helping to create economic opportunities for communities affected by conflict. The company's tagline, Bad for Running, Worse for Fighting,” reflects its philosophy of using entrepreneurship to promote peace.


 


Grunt Style


Grunt Style, a veteran-owned apparel company, was founded by Daniel Alarik in 2009. What started as a fitness and motivational business evolved into a lifestyle brand producing military-inspired clothing for men, women, and children. Grunt Style is well-known for its bold and patriotic designs, emphasizing pride in military service and American values. The companys motto, "Pride in Self, Pride in Military, and Pride in Country," is reflected in its merchandise and corporate culture. Grunt Style also supports veterans through partnerships with various charitable organizations.


 


RuckPack Combat Nutrition


RuckPack Combat Nutrition is a line of supplements created by Marine Special Operations Forces Major Robert Dyer. Founded in 2008, the company was originally designed to meet the needs of special operators in the field who required sustained energy and focus during missions. RuckPack products contain natural ingredients and provide an alternative to traditional energy drinks. The company emphasizes its commitment to health and performance in the veteran community and a portion of all profits goes to support military charities.


 


Sarge Fitt


Founded by retired U.S. Army Master Sergeant Juan Biddix, Jr., Sarge Fitt is a fitness company dedicated to providing high-quality personal training services. With an emphasis on health, discipline, and motivation, Sarge Fitt tailors programs to the needs of each client. Sarge Fitt has a strong commitment to community involvement, offering services and support to local veteran organizations. The business exemplifies the way military veterans can channel their leadership and discipline into a business that helps others achieve their fitness goals.


 


Frag Out Flavor


Frag Out Flavor is a veteran-owned business that specializes in creating high-quality, flavorful seasoning blends and sauces “for meals that bring families and friends together.” Founded by combat veteran Patrick Flynn in 2017, Frag Out Flavor is committed to supporting the veteran community by donating a portion of their profits to various veteran-focused charities and initiatives.


 


The Jewelry Republic


 Known as The Veterans Jeweler®, The Jewelry Republic is a proud veteran-owned business dedicated to crafting high-quality jewelry that honors the service and sacrifice of military personnel. Founded by a former Marine, the company combines a passion for fine jewelry with a deep respect for the military community. The Jewelry Republic donates a portion of its profits to veteran charities, reinforcing its mission to give back to those who have served.


 


Heroes Vodka


Heroes Vodka is a veteran-owned business that proudly honors the sacrifices of military personnel through its handcrafted vodka. Founded by Marine Corps veteran Travis McVey, the brand sources the finest ingredients to produce a smooth, award-winning vodka, and a portion of every sale goes to support various veteran charities and initiatives. By choosing Heroes Vodka, customers not only enjoy a great tasting spirit but also contribute to a mission that uplifts and empowers veterans.


The ten companies highlighted here are some of the millions of veteran-owned businesses in the United States. Their founders and employees demonstrate daily how skills learned in the service can be leveraged to create successful companies, support their fellow veterans, and make a positive impact in their communities. By supporting these businesses during National Veterans and Military Families Month and throughout the year, we honor not only their success but also their dedication to service.